St. George Island Lights Up the Fourth of July Week with the Coast's Priciest Closing
Somewhere between the boiled peanuts stand on Highway 98 and the fireworks over the bay, this stretch of the Port St. Joe to St. George Island run does its own kind of celebrating every July. Boats stack up at the ramps. Porches fill with families who've been coming back for thirty summers. This year, the market threw its own small fireworks show: a $1,712,000 closing on Cape San Blas and a $1,574,120 sale on St. George Island reminded everyone that the high end of this coast is still very much alive, holiday week or not.
For the week of June 29 through July 5, 2026, 18 homes closed across the five communities we track, with vacant land adding 6 more sales to the tally. Inventory stayed heavy, which continues to hand buyers the upper hand almost everywhere except the very top of the market, where good product still moves fast.
For the week of June 29–July 5, 2026, the Forgotten Coast recorded 18 residential closings and 6 land sales across Port St. Joe, Cape San Blas, St. Joe Beach, Mexico Beach, and St. George Island. Active residential inventory stands at 622 listings with roughly 8.0 months of supply, keeping this a buyer's market overall. Well-priced homes, especially on St. George Island, are still closing at strong numbers; everything else is taking patience.
This weekly report tracks residential and vacant land activity across Port St. Joe, Cape San Blas, Mexico Beach, St. Joe Beach, and St. George Island, giving buyers and sellers a real, current read on where the Forgotten Coast real estate market actually stands, not a stale seasonal average.
Cape San Blas & South Gulf
Cape San Blas only closed one home this week, but what a home it was. That single sale went for $1,712,000, the top residential price on the entire coast for the week. Active inventory here sits at 145 listings with 5 under contract, so buyers have plenty to choose from while sellers at the top of the market are still finding their number. This is the neighborhood where patience and a great view still pay off.
Port St. Joe
Port St. Joe carried the volume this week with 6 closings, more than any other area, ranging from $309,900 to $614,000 and averaging $382,117. With 95 active listings and 5 under contract, Port St. Joe remains the coast's most approachable entry point, the place where working families and first-time coastal buyers are actually finding something they can afford.
St. Joe Beach & Mexico Beach
The St. Joe Beach and Mexico Beach corridor matched Port St. Joe's pace with 6 homes sold, priced between $420,000 and $615,000 for an average of $509,697. This stretch also carries the deepest bench of active inventory on the coast at 261 listings, with 10 currently under contract. Locals know the drill here: rebuilding, remodeling, and a slow steady march of new buyers who fell for Mexico Beach years ago and finally made the move.
St. George Island
St. George Island is where the money moved this week. 5 homes closed, ranging from $718,000 up to that $1,574,120 showstopper, for an average sold price of $1,103,424, the highest average of any area on the coast. Active inventory sits at 121 listings with 3 under contract. If you've been waiting for proof that the island still commands top dollar, this is it.
The Land Market
Vacant land moved slower this week, which tracks with a holiday stretch when most people are thinking about the beach, not the buildable lot next to it. 6 parcels sold coast-wide: 2 on Cape San Blas averaging $482,500, 1 in Port St. Joe at $192,500, 1 in the St. Joe Beach/Mexico Beach area at $145,000, and 2 on St. George Island averaging $407,500. Land sold prices ranged from $145,000 to $800,000 coast-wide, with an overall average near $352,917. Active land inventory remains substantial at 398 total lots, a reminder that this coast still has room to build for buyers willing to plan ahead rather than move in tomorrow.
What the Numbers Mean
Run the math and the picture gets clearer. Residential sales this week project out to roughly 78 closings a month coast-wide, which against 622 active listings works out to about 8.0 months of supply. That's a buyer's market by any standard measure, and it means sellers who price honestly and present well are the ones getting calls, while everyone else is watching showings slow down. On the land side, 6 weekly sales project to roughly 26 closings a month, which against 398 active lots stretches to about 15.3 months of supply, a longer runway that favors patient buyers hunting for the right piece of ground.
Break it down by area and the leverage shifts. St. Joe Beach and Mexico Beach hold the deepest inventory on the coast, which gives buyers the most negotiating room. Port St. Joe is turning listings into closings at a healthy clip and staying the most affordable option. St. George Island is proving that strong pricing and a good location still draw buyers willing to pay a premium, holiday week or otherwise. Cape San Blas sits quieter in volume but not in value, one sale this week carried more weight in dollars than most areas managed with six.
If you're thinking about buying or selling this summer and want a straight read on what the data means for your situation, reach out. No pressure, just a real conversation about the market from someone who lives and works here.
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